This closeness is no coincidence. PensExpert has its headquarters in Lucerne, founded in May 2000, and FC Luzern plays in its stadium on the Allmend practically on the doorstep. Since its opening in 2011 the ground has been called the swissporarena; from 1 July 2026 it carries the new name thermoplan arena. Two Central Swiss institutions that fit together well. But it is not only geography that connects them. Pension planning and football have more in common than first meets the eye. Both rely on good build-up play and on patience. No one wins a match in the first minute, and no one builds up their retirement capital overnight. It takes a plan, a line-up that suits the situation, and the willingness to stay the course over many years.
In the end, what counts is that the maths adds up. In football that means a good position in the table, in pension planning a financially secure retirement. So the fact that a pension specialist supports a football club fits together better than it might first appear. Both think in long time horizons, and both know that the solid work behind the scenes decides success. The club PensExpert supports is FC Luzern, the team right on its own doorstep in Central Switzerland.
